Keep It Sharp: The Hat Manual

A well-made hat is more than just an accessory—it’s a statement, a story, and sometimes, a signature. Whether you're chasing sunsets, two-stepping under neon lights, or just turning heads at the coffee shop, your hat deserves a little love in return.

With the right care, your crown will hold its shape, style, and swagger for years to come. Below you’ll find our best tips to keep both felt and straw hats looking sharp—so you can keep riding in style, wherever the trail takes you.

Felt Hats

Clean: Gently brush away dust with a soft-bristle hat brush, always in a counter-clockwise motion.
Storage: Rest on a hat stand or tuck into a hat box—keep it away from direct sunlight and heat to maintain its shape.
Handling: Always grab your hat by the brim, not the crown. It keeps the structure intact and prevents warping.
Moisture: Got caught in the rain? Gently reshape and let it air dry naturally. No blow dryers, heaters, or radiators—felt prefers patience.

Straw Hats

Clean: Wipe with a soft, damp cloth. No soaking—straw likes a light touch.
Storage: Place upside down on the crown or inside a hat box in a cool, dry space.
Handling: Only by the brim—the crown can crack under pressure.
Moisture: If it gets damp, reshape gently and let it dry away from heat. Sun and straw don’t always mix well.